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Strategic Communication


Strategic CommunicationStrategic Communication
: Conveying a concept, process, or data that address a strategic goal of an organization.

Students learn communication essentials for business professionals through writing, presenting, and interpersonal discussions using current business communication technologies and techniques. These skills are developed using strategies that integrate and augment professional communication skills at the individual, group, organizational, and public levels.  


Business Communication: Preparation to communicate analysis and decisions in written and oral format to organizational stakeholders.
 

      Writing business reports, proposals, memos, and emails

      Giving business presentations, internally and externally

      Using business communication technologies

      Persuading business leaders to adopt desired actions


Organizational Behavior

       Management and leadership

       Motivation, perception, and communication within an organization

       Analyze organizational behavior scenarios


Strategic Communication
 

      Impact of technology on organizational change

      Corporate culture, teamwork, and organizational ethics

      Communication in local versus global organizations



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