What’s in a Name? The Story Behind How College of Saint Mary Became the Flames

The College of Saint Mary basketball team was something to be reckoned with during the 1973-74 season. They made a name for themselves, even without a name. This was early in the sport’s return to the University. While basketball started in 1928, five years after CSM was founded, it was intermittent. The sport officially restarted in 1969. But four years later, the team was still without an athletic name.

“As the team traveled around the state to play different opponents, we were referred to by many names,” Connie Jaros, a 1977 graduate and member of that 1973-74 team, wrote in an article now in the CSM archives. “We were called the ‘gals’ from Saint Mary, the ‘sisters,’ and my personal favorite ‘who.’”

Connie, who was also a member of Student Senate, was encouraged by her teammates to ask the organization to sponsor a “Name Our Team” contest. The entire campus was challenged to submit their ideas. There were plenty of options: Mercenaries, Mary’s Marauders, Saints. “What was interesting was the ‘Flames’ was submitted as a suggestion, not once, not twice, but three times,” she said.

At the time, CSM was celebrating its 50th anniversary. Signs located at the entrances to campus featured the CSM logo with a flame. The anniversary coin displayed the same logo. The team voted, and the Flames were born. Under Coach Bob McCabe's direction, the 1974-75 basketball team was the first to use the Flames moniker. The team finished the season with a 14-5 record. Connie, who served as the Publications Senator, ensured the University’s new name was used everywhere.

“I have always considered myself lucky to have attended CSM. And to think I may have contributed a small piece to the history of CSM now makes me even prouder,” Connie said.